Over at Blog Business World,
at business association meetings, conferences and so on:
Bloggers have a powerful inner knowledge of the workings of blogs. That is only logical. What we bloggers often tend to forget is not everyone knows as much about blogs and blogging as we do.
As bloggers, we can help out the rest of society. In particular, we can make our knowledge available as speakers to business and professional groups and organizations. Along with business blog presentations, we can also talk about the blog benefit for non-profit organizations, as well as professional and journalism groups.
We simply have to make ourselves available as speakers.
Great advice. Now all we have to do is to master the noble art of public speaking. At this point, I can do little better than point you to
Tom Peter’s
“Rules for Gettin’ Good at Speechifying” on page 142 of
:
-
- See No. 1 above
May 23rd, 2005
Drayton Bird’s
Black Magic article in Direct Marketing Weekly
is all about what’s wrong with marketing.
There was a long list of terms and conditions and a prodigiously long list of addresses in type so small it was almost illegible, divided into large geographic areas so it was hard to find one near whoever reads them. And nothing else. Nothing.
No wonder research shows most of their senior colleagues, and much of the public consider marketers to be useless.
Setting aside the problem - which always happens - of the people on the ground knowing nothing about the promotional offers in which they are involved, what stuck in my mind was the need for “print usability.”
On the web, usability has been made famous by the likes of
Jakob Nielsen
,
Jared Spool
and
Steve Krug
. Any web designers worth their salt will have on their bookshelves
,
and
. Usability heuristics may be honoured more in the breach than the observance, but most of us know the basics.
Are there no heuristics for print usability? No print usability gurus?
Greg Storey’s
Better Tighty Whitey
on Airbag - this link is an oldie but a goodie - shows how print usability might just change the world.
May 23rd, 2005