It’s time to communicate better

April 4th, 2005

Every time I tentatively propose this idea in conversation - that business people need to communicate better - my friends nod their heads and exclaim Yes! That is so true.

This blog and, from now on, my business are about just that: better communication.

For me, all communication, whatever the context, can be made better by applying these three principles:

  1. The most effective communication is two way: conversation not broadcast, listening as well as speaking.

  2. Conversation is more than idle chatter: to show respect for those with whom we communicate and to gain value from the conversation for ourselves, we must be able to make our point clearly and memorably.

  3. To do so, we must make best use of communication tools: in person, that might be what we say or how use our body language; on the podium, that might be the words we use or the design of our slides; online, that might be the content of our website or its accessibility or usability.

In business, I want to help my clients put those principles into action. My role may be consultative or more hands on. I might coach a client to blog, or write content myself; I might work with a client to write and rehearse a presentation, or design the accompanying slides; I might build a full website or simply help my client select a website developer.

I have worked in these areas before, both for money and for fun. Now I believe it is time to tie those activities together under the banner of better communication.

Wish me luck.

Entry Filed under: Thinking , Blogging , Marketing

6 Comments Add your own

  • 1. Rosa Say  |  April 5th, 2005 at 3:11 am

    Ho’omaika’i ‘ana Adrian, congratulations on your decision to begin this blog! I for one am overjoyed about your decision, and I am eager to learn from you.

    I shall pick up your feed and visit often.

    From our islands across the sea, aloha!

    Rosa

  • 2. Adrian  |  April 5th, 2005 at 7:53 am

    For those of you who don’t know Rosa Say, of Say Leadership Coaching, let me introduce you.

    Rosa is a leadership coach, based in Hawaii. Her book, Managing with Aloha, is all about bringing Hawaii’s universal values to the art of business. Rosa’s blog is a treasure trove of great business and management ideas, written with a passion and conviction that we all aspire to, but few emulate.

    Rosa’s greeting above Ho’omaika’i ‘ana means congratulations. Now go to Rosa’s blog to figure out what I mean when I say:

    Mahalo , Rosa, mea ho‘okipa

  • 3. Freddie Daniells  |  April 6th, 2005 at 2:03 pm

    about bloody time! ;)

  • 4. Freddie Daniells  |  April 6th, 2005 at 3:48 pm

    oh and by the way…before Johnnie tells you, any chance we can have full feeds rather than the partial. Such a pain to have to click through to the site everytime.

  • 5. Adrian  |  April 6th, 2005 at 5:03 pm

    Thanks Freddie, I have just ticked the box in the WordPress admin to provide you with full, not summary, feeds. Eventually, I would like to provide both.

    In fact, I have such a big list of next actions associated with this blog, it is making my head spin.

    Freddie, by the way, is a co-conspirator on 173 Drury Lane , an expert on marketing technology for Cogentum , and one of the half dozen or so friends who have been urging me to blog. So blame him.

  • 6. Freddie Daniells  |  April 8th, 2005 at 12:00 pm

    thanks for the full feed - and looking forwrd to seeing the developments!

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