Simplicity is hard work
August 24th, 2005
A quick addendum to the earlier post about business investment in blogging . You will recall that a Washington Post journalist suggested anyone who “sells” blogging services is a conman, on the basis that blogging is a simple concept . Of course, I disagree with that line, so I was pleased to see Simplicity Is Hard Work by Gerry McGovern in Marketing Profs today. The article is not about blogging, rather the importance of simplicity in delivering competitive advantage, and the investment required to achieve it:
To achieve simplicity, an organization needs to be genuinely customer-focused. Extra investment will be required, as well as a special commitment from designers and management.
Is it worth it? Certainly, organizations such as Apple and Google are showing that simplicity can become a genuine competitive advantage.
Business blogs can help organisations be more customer-focused. They make conversations between business and client simple. Investment and commitment will be required. Competitive advantage? Absolutely.
Entry Filed under: Blogging
1 Comment Add your own
1. Adrian Trenholm » T… | August 25th, 2005 at 11:28 am
[…] cool in 24 hours.” Jam sessions, then, may well be another one of those areas where simplicity is hard work. Entry Filed under: Workflow, Creativity Leave a Comment […]
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