Adrian Trenholm

Backbone business blog survey

June 17th, 2005

Backbone Media have set up a really interesting . You can view the preliminary results on . The number of respondents who saw community and reputation building benefits is very high:

Build a community

36% Substantial Positive
41% Measured Success
13% Seems to Be Helping
11% No Apparent Change
0% It’s Hurting

Thought leadership

36% Substantial Positive
40% Measured Success
17% Seems to Be Helping
3% No Apparent Change
3% It’s Hurting

Elsewhere, it looks like blogging won’t have such a strong impact on sales (although tell that to Hugh and Tom ), but it certainly doesn’t hurt.

Increasing sales

14% Substantial Positive
22% Measured Success
31% Seems to Be Helping
29% No Apparent Change
3% It’s Hurting

The numbers involved are a bit small for the results to be definitive (60+ respondents so far), but we can all help there - . The survey is now closed.

Via John Cass at PR Communications .

Entry Filed under: Communicate better , Blogging , Marketing