Adrian Trenholm

Open source marketing media mentions

June 17th, 2005

From a Jim Sterne article in Technology Weekly :

A tremendous amount of public relations buzz can be created by your customers in this Linux/open-source sort of way.

… but this approach only works if you give people something really worth talking about.

Engagement is no longer about sticky eyeballs. It’s not a matter of getting people to come back time and again. It’s no longer even about creating something so whacky that millions of people view or download it. It’s about getting them involved in ways never before possible… .

Now it’s your turn to challenge your prospective customers to participate in your success. Get them to solve a puzzle, evaluate a new product line - or even invent one.

For more on open source, I recommend Open Sauce .

Entry Filed under: Communicate better , Blogging , Marketing