Posts filed under 'Sales'

Categorise and conquer

To prevent paralysis by analysis, I started this blog with just one category: “General.” Now, two weeks and eight posts in, I think it’s a good time to put some categories in place. The four top line categories are:

  1. Communicate better
  2. Doing business
  3. New perspectives
  4. Personal

I have chunked each main category into four or five sub categories. There are a few “empty” sub-categories right now. Creating categories ahead of content is considered to be bad practise by some web usability experts , but I pray your indulgence . There are lots of things to write about and I want to make sure that I cover them all, rather than spend all my time blogging about blogging . Also, it’s great motivation to keep writing, when I know there are slots to fill. In the meantime, this post also serves as a placeholder for any empty category.

Communicate better is the place where I will post about listening, speaking, writing, blogging and design.

Doing business is for marketing and sales talk, and workflow, and anything else related to what my friend Mark Lloyd calls “the business of doing business.”

New perspectives is really a catch all category, for when my thinking shifts on any given issue. I meet a lot of inspiring people and read a lot of stuff which doesn’t fit readily into any other category, so I plan to post about all that here, and possibly restructure this section in the future, depending on how well it works.

Personal : self explanatory. I know some people don’t like off-topic posts, but I find lots of fun stuff in , so I plan to speak about hobbies and family stuff here. Long term, I plan to set up multiple RSS feeds so that those who want nothing to do with cooking, cycling or City of London Toastmasters Club can subscribe to a “business only” feed, while the rest of you can get both.

Next - the About page.

Add comment April 18th, 2005